When Don’t You Have a Business Prospect?
By Peter J. Merrick, TEP® and Adrian C. Spitters, CFP®, co-authors of the international bestseller It Starts With Gold™ and the forthcoming book Guns, Gold & Land™
This analysis continues a series of long-form investigations published in The Merrick Spitters Reset Report™
After thirty-four years in financial services, I know there is no such thing as failure. There is only feedback. Every experience is school. Life teaches through the good, the bad, and the ugly. The good shows you what to move toward. The bad and the ugly show you what to step around. Every lesson is an invitation to see the world more clearly and to decide.
So when do you not have a prospect? It is not when they say no. A no is still life. A no is feedback. A no is engagement. You only lose a prospect when they vanish into silence.
Silence without resolve on your terms is paralysis. Paralysis is psychological death. It is a self imposed hell. It drains more than rejection ever could. The one who chooses silence chooses to circle the same unfinished loop forever.
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The most powerful teacher in financial services and in my life was my partner, Rich Segal. We worked closely together for two decades. Rich was gifted. He combined tax planning with human psychology in a way no one else ever could. His mentorship changed me. He taught me that indecision destroys more than failure. He also taught me how to take back the narrative and my sovereignty.
Rich created what he called the pest email. It said: I do not want to be a pest. This will be my last note. If you are interested, let me know. If not, no reply is necessary. That was it. By sending it you stopped circling their silence. You ended the unfinished loop. You took back the narrative. If they answered, they were alive. If they stayed silent, you had closure. Either way, you were free.
By having closure you take your energy back. You direct it toward those who have the eyes to see your value and take proactive steps to include your offering. Most cannot. As Oscar Wilde wrote, “The cynic knows the price of everything and the value of nothing.” The world is full of cynics blind to value even when it is placed before them.
Closure is not just freedom. It is a filter. It clears the way for the few who should earn a place at your rare table.
Closure is not for them. Closure is for you. It ends paralysis. It restores sovereignty. It frees your energy to live. Because life belongs to those who decide. Those who refuse to choose are already gone. They are lost souls already living among the walking dead.
That is why, at our firm, we assist clients in structuring wealth by Owning Assets in Order of Asset Security. The approach is simple but powerful: protect what is most secure first, then safeguard the assets that are most vulnerable. This order brings clarity, stability, and confidence even when markets shift.
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Stay informed. Stay prepared. Take action while you still have the freedom to choose.
The insights you’ll receive connect directly to the urgent themes expanded in the number one international bestseller, It Starts With Gold™, co-authored by Peter J. Merrick, TEP® and Adrian C. Spitters, CFP®.
Inside It Starts With Gold™, the authors outline how to establish a foundation of tangible assets, how to assess assets by their relative security, and how to prepare for systemic shocks and market upheavals while maintaining control of the future. Visit www.ItStartsWithGold.com.
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